Dream Water Sleep Solution

Dream Water is a natural, 0-Calorie, 2.5oz sleep and relaxation shot, that helps you wake up feeling rested and rejuvenated. Dream Water also sells their sleep product in both convenient stick packets and soft, chewy gummies.

Dream Water refresh was designed from the ground up - a new, more sophisticated identity; fresh and welcoming brand voice; airier colour palette; clean packaging that was both modern and friendly. The overall hierarchy of the packaging was based on the new Dream Water brand strategy of keeping everything as simple as possible and easy to understand. The colour palette consists of the main Dream Water blue and a darker shade of blue which reflects the product line extension, in this case ‘Original.’ The primary Dream Water blue represents a sense of calming and reliability.

Deliverables
Brand Refresh
Packaging
Brand Campaign

Sector
Health & Wellness