Let’s face it - the raw mushroom brands you find at your local grocery store are stale, boring and forgettable. If you were asked to name a single mushroom brand, could you do it? Existing brands have neglected consumers, failed to build any brand equity and provide no added value after purchase.

At the heart of Woodbloom's design strategy is its packaging. Woodbloom recognizes the vast diversity of mushrooms and sought to celebrate each one's distinct characteristics. The approach was to use a variety of typefaces that suited the unique personality of each mushroom, and use bold and appetizing colours to stand out on shelf.