Circle K and BioSteel joined forces to create an exclusive line of ready-to-drink products in Canada and the United States. BioSteel chose to highlight their athletes who were popular in specific geographic regions, Connor McDavid in Western Canada, Alek Manoah in Eastern Canada and Patrick Mahomes in the Midwest.

The packaging and overall art direction drew inspiration from the captivating style of comic book illustrations, emphasizing the athletes' heroic status. The use of bold lines, vivid colors, and dynamic poses conveyed a sense of energy, strength, and determination.

Illustration by Cristiano Siqueira
Package Design by Sean Nguyen
Art Direction and Design by Tim Pennino